Products like Ghee at 81% and Butter 80% top the list

Pune, 25 November, 2024: As India observes National Milk Day, Godrej Jersey’s comprehensive Milk Report reveals Pune’s strong preference for traditional as well as Modern value-added dairy products.

Traditional dairy products dominate the Pune market, with Ghee emerging as the most preferred product at 81%, followed closely by Butter at 80%. The data further shows that Pune’s strong connection to traditional dairy continues with paneer and curd tied at 77% consumer preference. Modern dairy variants are gaining acceptance too, with 52% of consumers incorporating yogurt into their diet and 46% expressing interest in flavored milk options.

Titled ‘Bottoms Up…India Says Cheers to Milk!’ the comprehensive study covering consumer responses from Delhi, Lucknow, Mumbai, Pune, Hyderabad, Chennai, Bangalore, and Kolkata, provides valuable insights into evolving consumer preferences and industry trends. Beyond understanding the preference towards dairy and dairy based products, the survey also tried understanding the quality preference and willingness to pay for farm-to-home premium milk.

Commenting on the distinct dairy preferences, Bhupendra Suri, CEO, Godrej Jersey said, “Indian consumers exhibit a unique blend of traditional preferences and openness to modern dairy options. From established favorites like curd, paneer and ghee, to emerging choices like yogurt and flavored milk, today’s dairy consumers are mindful of the quality and nutritional value in their selections. As India's dairy industry continues to grow and evolve, Godrej Jersey remains committed to understanding consumer preferences and delivering products that meet these evolving needs.

India’s broader dairy landscape also shows a clear emphasis on quality. According to the report, over half of Indian consumers 54% prioritize milk quality when purchasing dairy products, with 64% of Pune consumers ranking it as a top priority. This growing awareness of unadulteration signifies a willingness among consumers to pay a premium for safe and superior dairy products.

The survey was designed and conducted by YouGov. Creamline Dairy Products Limited, a subsidiary of Godrej Agrovet Limited (GAVL), a diversified food and agri-business conglomerate of Godrej Group sells the products under the brand name Godrej Jersey.

By championing quality and transparency, Godrej Jersey continues to contribute to the growth and development of India’s dairy landscape. The company’s programs on integrated animal husbandry, and sustainable farming enable farmers to enhance their income levels by adopting best practices in Dairy farming, stated a press release.