Pune, 16th October 2024: Tata Technologies, a global leader in engineering and digital services, today announced the launch of its new brand campaign #EngineeringASoftwareDefinedFuture, reinforcing its commitment to driving the software and digital technologies-led transformation of the automotive, industrial heavy machinery (IHM), and aerospace sectors. As industries shift towards software-differentiated products, Tata Technologies in empowering them with software and digital-led mechatronics solutions that span the entire product value chain—from turnkey Software-Defined Vehicles (SDVs) to AI-powered smart manufacturing and intelligent software-defined enterprises. By embedding software, digital technologies, and AI at the core of every solution, we enable our customers to develop the next generation of connected, adaptive, and smarter products as well as sustainable and future-ready enterprises.

Unveiling today at ELIV 2024, Bonn, Germany —the world’s leading congress for automotive electronics, software, and applications—this new brand positioning highlights Tata Technologies' focus on empowering the customers with software-led mobility solutions across the product value chain. With over 30 years of manufacturing domain knowledge and leadership in turnkey product development combined with digital technologies, we help modernize operations, increase efficiency, and deliver competitive, sustainable products that transform customer experiences from concept to service. As part of its growth strategy, Tata Technologies is set to significantly improve its software and embedded work revenue over the next few years, reflecting the company’s commitment to delivering innovative, software and digital engineering-led solutions that meet the evolving needs of the industry.

Expressing his excitement and the launch of new campaign Warren Harris, CEO of Tata Technologies, said: “The #EngineeringASoftwareDefinedFuture campaign reflects the evolution of Tata Technologies as a leader in the software-driven transformation of industries in the AI era. We are empowering our clients with intelligent, connected solutions that redefine mobility and manufacturing IT systems needed by software-defined enterprises. Our strategic joint venture with BMW that we announced recently is a testament to this commitment, as we collaborate to develop next-generation Software-Defined Vehicles (SDVs) and Business IT solutions that push the boundaries of innovation and sustainability. Together, we are not just engineering better products—we are engineering a smarter, more sustainable future.”

Santosh Singh, EVP & Global Head - Marketing and Business Excellence, Tata Technologies, expressed his excitement at the launch of new brand campaign: “Our new campaign, #EngineeringASoftwareDefinedFuture, represents our commitment to driving the future of smart, connected, and sustainable products. By blending software-led digital engineering with our turnkey product development capabilities, we’re empowering the next generation of engineers to develop intelligent products and systems that redefine industries and make them future-ready. Together, we’re shaping a world where engineering solves humanity’s greatest challenges and transforms the way we move and connect, stated a press release.