Pune – Finolex Industries Limited, a leading player in the Indian PVC pipes and fittings industry, and its CSR partner, the Mukul Madhav Foundation, proudly announce their association as Title Sponsor of the 10th Edition of the SENSE International Cyclothon – Messengers on Cycles. This event aims to raise awareness about deafblindness and commemorate the birthday of Helen Keller, a pioneer in advocating for people with disabilities.

Ajit Venkataraman, MD of Finolex Industries, expressed his enthusiasm for the event, stating, "We are honored to support this important initiative. The cyclothon brings attention to the needs of the deafblind community and reflects our commitment to making a positive impact. By supporting and participating in this event, we hope to foster greater understanding and support for individuals with deafblindness, and inspire others to join us in this worthy cause."

Ritu Chhabria, Founder and Managing Trustee of Mukul Madhav Foundation, added, "This event aligns perfectly with our mission to support comprehensive rehabilitation and educational services for children and adults with deafblindness and multiple disabilities. We believe that raising awareness is a crucial step towards building a more inclusive society. Our partnership with SENSE India has enabled us to make a tangible difference in the lives of many individuals, and this cyclothon is another significant step in our journey. We are proud to be part of this effort and hope to see widespread participation and support from the community."

Akhil Paul, Executive Director of Sense International India, proudly stated, "As we embark on 10th Messengers on Cycle event, through this Cyclothon & Walkathon, we are not only celebrating Helen Keller’s remarkable achievements but also promoting the values she stood for: inclusivity, empowerment, and the relentless pursuit of knowledge and equality. Each step we take and each pedal we push today symbolizes our commitment to these ideals and our dedication to making the world a more accessible and inclusive place for everyone. I want to extend my heartfelt gratitude to all the participants, volunteers, and our title sponsor Finolex Pipes and fittings and Mukul Madhav Foundation who are also celebrating their 10th anniversary. To all deafblind people who have made this event possible year after year."

This year's cyclothon marks the 10th edition of the event and commemorates the 10th year of the enduring partnership between Finolex Industries and Mukul Madhav Foundation, highlighting a decade of impactful collaboration.

Since 2022, Finolex Industries and Mukul Madhav Foundation have been actively supporting SENSE India in Assam and Rajasthan. Recently, they signed an agreement to extend their support to Salem, Tamil Nadu. The program provides comprehensive rehabilitation and educational services for children and adults with deafblindness and multiple disabilities in Guwahati, Assam, and Sri Ganga Nagar, Rajasthan. In Salem, SENSE India aims to establish a specialized deafblind unit that will cater to the needs of individuals in the district and surrounding areas.

Currently, a total of 306 children are supported across these regions.

The involvement of Her Royal Highness Princess Anne, daughter of the late Queen Elizabeth, adds further prestige and support to these efforts.

Mukul Madhav Foundation has a strong tradition of promoting sports and wellness as part of its mission to support community development. The foundation has supported various cyclothons, marathons, and events featuring renowned sports personalities. These initiatives not only foster physical fitness but also bring communities together to support various social causes. The organisation has also extended support to the International differently-abled T-20 tournament, differently-abled para-athletes, and other sports and sportspeople, stated a press release.