Pune: The Maharashtra Congress launched a poster campaign overnight targeting the NDA on the "गुजरातची लाडकी भ्रष्टयुती" theme. Due to the positive public response from the recently started tableau campaign, the Congress is continuing to target the "BhrashtYuti" over their support for Gujarat over Maharashtra.

Posters have been put up across the state showing Devendra Fadnavis, Eknath Shinde, and Ajit Pawar taking projects out of Maharashtra towards Gujarat. The party alleges that these lost projects have cost the state ₹7.5 lakh crores and 5 lakh jobs due to which the party has dubbed the alliance "गुजरातची लाडकी भ्रष्टयुती".

The Congress's targeting of the "BhrashtYuti" on the twin narratives of rising youth unemployment and projects leaving the state is increasing concerns among the "BhrashtYuti". As the state's election draws closer, the Congress's campaign is putting the "BhrashtYuti" on the backfoot.