Mumbai, 12 September 2024: The Fashion Entrepreneur Fund (FEF) and Dharmatic Entertainment Pvt. Ltd., the digital content arm of Dharma Productions, announced an exciting new alliance during the 3rd FEF Annual Gala on September 05. The conference, held at Taj Lands End, Mumbai, was attended by prominent figures & FEF Stakeholders including, Mr. Akshay Kumar, Mr. Karan Johar, Mr. Ravi Jaipuria, Mr. Vinod Dugar, Ms. Manju Yagnik, Ms. Sonali Dugar and Ms. Apoorva Mehta, stated a press release.

The 3rd Annual Gala focussed on the shared vision of FEF and Dharmatic Entertainment to merge fashion with creative storytelling, aiming to nurture innovation and create new opportunities for emerging fashion entrepreneurs. The alliance of FEF and Dharmatic is poised to explore what lies ahead in this exciting new chapter.

This collaboration comes shortly after the announcement that Mr. Karan Johar, Indian filmmaker, television personality, and the Founder and Managing Director of Dharmatic Entertainment Pvt. Ltd., has individually joined FEF as an investor and promoter. Johar’s involvement with FEF shows his commitment to transforming the fashion industry by addressing the challenges faced by professionals in the sector.

Mr. Karan Johar commented on the initiative, “Fashion is more than just a visual statement; it's a narrative that reflects our identity, heritage, and aspiration. At Dharmatic, our focus has always been on telling stories that resonate with people. This partnership with FEF is an interesting opportunity to bring fashion-driven narratives to life, combining our storytelling expertise with FEF’s commitment to nurturing entrepreneurial talent in the fashion industry. Having recently joined FEF as a promoter, I’m even more looking forward to the potential this collaboration holds. Together, we are set to create content that is impactful, setting new trends and inspiring the next generation of fashion innovators.”

Mr. Apoorva Mehta, CEO and Managing Director of Dharmatic Entertainment, noted, “The fusion of fashion and creativity is redefining the boundaries of what's possible. At Dharmatic, we believe in collaboration as a force to drive innovation, and this partnership with FEF is proof to that vision. By merging fashion’s artistic expression with novel ideas, we aim to inspire new trends and elevate the profiles of emerging talent in the fashion industry.”

“Fashion has the unique power to shape culture and express individuality,” said Bollywood star Mr. Akshay Kumar. “This collaboration is a step towards setting trends that resonate with people and spark conversations about creativity and self-expression. I’m excited to see how this initiative combines innovation and fashion to make a lasting impact.”

Sharing his excitement and emphasising the business perspective, business magnate and Chairman of RJ Group, Mr. Ravi Jaipuria stated, “This partnership is a perfect blend of creativity and entrepreneurship. At FEF, our goal has always been to back ventures that have the potential to disrupt and redefine industries. Dharmatic’s expertise in storytelling combined with FEF’s focus on nurturing fashion entrepreneurs is a winning formula. This collaboration will help build sustainable business models that can adapt and flourish in the ever-evolving market.”

Adding their views, Mr. Vagish Pathak, Chairman & Mr. Sanjay Nigam, Founder of Fashion Entrepreneur Fund said, “We are excited to join hands with Dharmatic Entertainment. This partnership is in line with our mission to support and elevate the fashion industry by providing a platform for innovation and growth. With Karan Johar already onboard as an investor & promoter, this collaboration is a natural extension of our shared vision. By combining our strengths, we are poised to create a dynamic ecosystem that will enable fashion entrepreneurs to thrive, offering them the resources, mentorship, and exposure they need to succeed in this competitive landscape",  stated a press release.